Gold Standard releases | Adobe Campaign (2023)

Gold Standard releases | Adobe Campaign (1)

You can find in this page release notes and compatibility matrix for Gold Standard releases.

Gold Standard Release Notes

Gold Standard releases | Adobe Campaign (2) Gold Standard 12 release

September 7, 2021

The build 9032@554dbcd includes the following fix:

  • Fixed an issue which led to a 500 error when opening the link to a web application in a Line delivery with tracking enabled.

August 27, 2021

The build 9032@99a3894 includes the following fixes:

  • The tracking signature feature has been improved to prevent errors linked to the way third-party tools (email clients, internet browsers, etc.) handle special characters. URL parameters are now encoded.
  • Fixed an issue with date pickers which could result in a console displaying blocker error message. (NEO-36345)

Gold Standard releases | Adobe Campaign (3) Gold Standard 11 release

April 14, 2021

The build 9032@d030c36 includes the following fix:

  • Fixed a client console regression which caused persistent error messages on the IMS connection screen. (NEO-34821)
  • This console build is required to maintain IMS access.

Console upgrade only is mandatory. No server upgrade is required.


  • If you are connecting to Campaign with your Adobe ID, through Adobe Identity Management Service (IMS), upgrade is mandatory for both Campaign server and client console to be able to connect to Campaign after June 30, 2021. Learn more
  • This release comes with a security fix: upgrade is mandatory to reinforce your environment security.
  • If you are using the Experience Cloud Triggers integration through oAuth authentication, you need to move to Adobe I/O as described in this page. Legacy oAuth authentication mode with Campaign has been retired on September 2021. Hosted environments benefit from an extension until February 23, 2022. As an on-premise or hybrid customer, contact Adobe Customer Care to extend support to february 2022. You must provide the AppID of the OAuth application to Adobe.

Learn more in the Gold Standard section

March 2, 2021

(Video) How to Achieve Personalization at Scale with Adobe Campaign Standard

The build 9032@10c2709 includes the following fix:

  • Fixed a regression preventing the usage of some components of the console, such as the date picker and images management in deliveries. (NEO-31453, NEO-31454)

Console upgrade only is mandatory. No server upgrade is required.


Connect to Adobe Software Distribution to download the new version. Learn how to propose the console update to all end users in this page.

December 22, 2020

The build 9032@d3b452f includes the following improvements and fixes:

  • The connection protocol has been updated to follow the new IMS authentication mechanism.

  • Triggers integration authentication originally based on oAUTH authentication setup to access pipeline has now been changed and moved to Adobe I/O. Learn more

  • Following the end of support for iOS APNs legacy binary protocol, all instances using this protocol are updated to HTTP/2 protocol during postupgrade.

  • Fixed a security issue to reinforce protection against Server Side Request Forgery (SSRF) issues. (NEO-27777)

  • Fixed an issue that could cause workflows to fail when running an Enrichment activity. (NEO-17338)

Gold Standard releases | Adobe Campaign (4) Gold Standard 10 release

July 7, 2020

(Video) Integrating Adobe Campaign and Adobe Experience Manager

The build 9032@efd8a94 includes the following fix:

Fixed an issue which prevented tracking from working when the signature feature was disabled. (NEO-26411)


We recommend that you upgrade the client console with the one available in this release. Refer to this page

Gold Standard releases | Adobe Campaign (5) Gold Standard 9 release

22 June 2020

The build 9032@800be2e includes the following fixes:

  • The iOS HTTP2 connector has been improved (third-party updates and error management). (NEO-25904, NEO-25903, NEO-25799)

The following fixes are related to the tracking link security mechanism (learn more in the Security and Privacy checklist):

  • Fixed an issue which prevented the tracking of “notification clicks” from working (iOS and Android push notifications). (NEO-25965)
  • Fixed an issue which could prevent you from opening/clicking tracking URLs when using certain legacy versions of Outlook. (NEO-25688)
  • Fixed an issue which prevented the tracking of URLs using fragments in personalization parameters (anchor tags with pound-sign) from working. (NEO-25774)
  • Fixed an issue with the anti-phishing service. (NEO-25283)
  • Fixed a tracking issue when using specific custom tracking formulas. (NEO-25277)

Gold Standard releases | Adobe Campaign (6) Gold Standard 8 release

April 29, 2020

The build 9032@3a9dc9c includes the following fixes:

  • Improved security on tracking links in email. This is enabled by default for all customers. An additional, enhanced security feature is available which can be enabled by reaching out to Customer Care. More details on the feature and steps for non-hosted customers to enable it can be found in the Security and Privacy checklist.


If you experience issues with push notifications using tracking links, or deliveries using anchor tags, we recommend that you disable the new signature mechanism for tracking links. The procedure is detailed in this page

  • Fixed an issue which could prevent images from being displayed on Line deliveries. (NEO-23207)
  • Fixed an issue with the File Transfer activity which prevented SFTP key based authentication from working on Debian 9. (NEO-23183)
  • Fixed an issue which could affect push notification when sent at a high frequency. (NEO-20516)
  • Fixed an issue in offer response management which could lead to web server crashes. (NEO-19482)
  • Fixed an error in LibreOffice management which prevented you from exporting reports. (NEO-20982)
  • Fixed an issue which caused an error when upgrading numerous workflows using a survey activity.
  • Improved LibreOffice management to avoid failures on email preview with .odt files.
  • Improved the management of Apache connection to avoid latency on web service.
  • Improved the display of version tag (7 digit) in the About menu.
  • Fixed a regression in list management preventing offers from being published.
  • Fixed a regression causing the cleanup workflow to crash.
  • Fixed a minor regression in the cleanup workflow logs.

Gold Standard releases | Adobe Campaign (7) Gold Standard 6 release

March 9, 2020

(Video) Get Started with These Reporting Tips in Adobe Campaign Classic

The build 9032@19f73c5 includes the following fix:

  • Fixed an issue with external accounts using FTP over SSL. (NEO-20498)

Gold Standard releases | Adobe Campaign (8) Gold Standard 5 release

December 17, 2019

The build 9032@d6b8062 includes the following fix:

  • Fixed a tracking issue on the following communication channels: mobile (SMS, MMS), push (iOS, Android) and social networks (Facebook, Twitter). (NEO-19595)

Gold Standard releases | Adobe Campaign (9) Gold Standard 4 release

December 11, 2019

The build 9032@bc4a935 includes the following fix:

  • Fixed a performance isssue when sending messages with a MSSQL database. (NEO-17558)

Gold Standard releases | Adobe Campaign (10) Gold Standard 3 release

November 20, 2019

The build 9032@3468c7b includes the following fixes:

  • Fixed a login issue via IMS authentication. (NEO-17312)
  • Fixed an issue when displaying cumulative reports on multiple deliveries. (NEO-18165)
  • Fixed an issue that could block or make the web server crash.

Gold Standard releases | Adobe Campaign (11) Gold Standard 2 release

September 19, 2019

The build 9032@cee805c includes the following fixes:

  • Fixed an issue when using the CRM Connector for Salesforce. (NEO-17712)
  • Fixed an index issue which could cause performance issues when sending transactional messages.

Gold Standard releases | Adobe Campaign (12) Release 19.1.4 - Build 9032

August 13, 2019

The initial 19.1.4 build includes the following fixes:

  • Fixed an issue with the scheduler activity generating undesired error messages during wizard configuration. Reverting update from NEO-11662. (NEO-17097)
  • Fixed a regression caused by the NEO-12727 which could lead to workflows being stopped when a Test activity was executed twice. (NEO-16835)
  • Fixed an issue which led to an erroneous HTTP code being returned (HTTP 200 OK instead of HTTP 403 Forbidden) when an invalid or expired session token was used in API calls. (NEO-16826)
  • Fixed an issue with the DKIM key which was not embedded into emails anymore, thus causing deliverability issues. (NEO-16804)
  • Fixed various issues with workflow scheduling. Workflows were scheduled to be executed once a day without taking into account the scheduler configuration. (NEO-16619, NEO-16426)

Gold Standard Compatibility Matrix

This section lists all systems and components supported for Adobe Campaign Classic Gold Standard 19.1 builds. Products and versions that are not part of this list are not compatible with this version of Adobe Campaign.


(Video) 2. Adobe Campaign Standard (ACS) Tutorial- How to Create Profile

Unless mentioned otherwise, all minor releases are supported.

Adobe Campaign Classic is compatible with all the systems and tools listed in this page. As specific versions of these 3rd party systems and tools reach end-of-life (EOL) with their respective creators, Adobe Campaign will no longer be compatible with those versions, and they will be removed from our compatibility matrix in the subsequent product release. Please ensure you are on supported versions of any systems listed in the compatibility matrix to avoid any issues.

Operating Systems


8.x (64 bits)

7.x (64 bits)


9 (64 bits)

8 (64 bits)


7.x (64 bits)

Important: If you are using RHEL, you must be willing to disable SELinux or to have your architects write custom SELinux rules to check that an enabled SELinux is not causing issues with Campaign operations.

Windows Server


2012 R2


Web Servers

Microsoft IIS

10.0 on Windows Server 2016

8.5 on Windows Server 2012 R2

8.0 on Windows Server 2012 - Windows 8


2.4 for RHEL7 - CentOS 7, Debian 8/9, Windows (64 bits)

2.2 for RHEL6 - CentOS 6 only (64 bits)


Java Development Kit (JDK)


The application has been approved for the Java Development Kit (JDK) developed by Oracle as well as for OpenJDK.

Libre Office

6 (and previous versions if embedded in your system)



RDBMS servers


RDBMS driver must match with RDBMS server version.




11g R2







Note: you can also use Amazon RDS for PostgreSQL with the versions specified above.

SQL Server





2012 - SP1 and SP2

Warning: Microsoft SQL Server is not supported as the primary database when the Campaign server is running on Linux.



Warning: DB2 UDB is not allowed for new installations.


PostgreSQL is the default database server for Hosted environments.

CRM connectors

Salesforce connector API

API version 37


API version 21

API version 15

Microsoft Dynamics

Soap API - On-premise: 2007, 2015, 2016

Soap API - Online: 2015, 2016

Web API - On-premise and Online: 365, 2016, 2016 Update 1

Federated Data Access (FDA)

Amazon Redshift








SQL Server





2012 SP1 and SP2











IQ 16

ASE 15.7


version 1 SPS 12

Hadoop via HiveSQL

HortonWorks HDP 2.4.X, 2.5.x, 2.6.x

HDInsight 3.4 (HDP 2.4), 3.5 (HDP 2.5), 3.6 (HDP 2.6)

Client Console

:warning: The following operating systems and browser are required to use Campaign Client Console.

Operating systems

Microsoft Windows Server



Microsoft Windows


10 (recommended for Japanese instances)


Microsoft Internet Explorer


Mobile SDK


7.x, 8.x, 9.0

with mobile SDK build 1.0.27.


iOS 9 - 14

with mobile SDK build 1.0.26, compatible with 32 and 64-bit versions.


The following browsers are compatible with Campaign for Web Access.

Microsoft Edge

Latest version

Mozilla Firefox

Latest version

Google Chrome

Latest version


Latest version

Microsoft Internet Explorer

11 resources

(Video) How To Use Google Ads 2023 | Google Ads Tutorial [FOR BEGINNERS]


What is Campaign classic vs standard? ›

Adobe Campaign Standard is the on-demand easy to use web-based solution, designed for marketers and Adobe Campaign Classic is the more mature and robust solution which caters to more complex and/or customised needs of the business.

What is Adobe Campaign Standard? ›

What is Adobe Campaign Standard? Adobe Campaign Standard On-demand Services provides a platform for designing and executing digital marketing campaigns and provides an environment for visual campaign orchestration.

What is Adobe Campaign v8? ›

Adobe Campaign v8 is designed for cross-channel marketers who need the best-in-class cloud solution for cross-channel campaign management with enterprise scale. It provides robust ETL and data management capabilities to help craft and curate the perfect campaign.

What is Adobe Campaign Classic used for? ›

Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution.

What are the 3 types of campaign? ›

Here are 14 types of marketing campaigns:
  • Brand awareness campaign.
  • Rebranding campaign.
  • Search engine marketing campaign.
  • Social media marketing campaign.
  • User-generated content (UGC) marketing campaign.
  • Email marketing campaign.
  • Public relations campaign.
  • Product launch campaign.
Jul 26, 2022

What are the two types of campaign? ›

Types of marketing campaigns
  • Traditional media campaign. ...
  • Seasonal push campaign. ...
  • Product launch campaign. ...
  • Brand awareness campaign. ...
  • Rebranding campaign. ...
  • Brand launch campaign. ...
  • Contest marketing campaign. ...
  • Email marketing campaign.
Feb 24, 2023

Is Adobe Campaign a SaaS or Paas? ›

Conversely, Adobe Campaign Classic is: A full, on-premise SaaS solution.

Is Adobe Campaign a CRM tool? ›

Adobe Campaign provides various CRM connectors for linking your Adobe Campaign platform to your third-party systems. These CRM connectors enable you to synchronize contacts, accounts, purchases, etc. They make for easy integration of your application with various third-party and business applications.

Is Adobe Campaign part of AEM? ›

The AEM Integration package in Adobe Campaign includes a number of standard configurations necessary to connect to AEM. As an administrator, sign into the Adobe Campaign instance using the client console.

What is the difference between Adobe Campaign v7 and v8? ›

With Adobe Campaign v8, cube reports are optimized and bring better scale capabilities than Campaign Classic v7. In that specific deployment model, former limitations on cubes do not apply in Campaign v8.

Is Adobe Campaign the same as Marketo? ›

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign.

Does Adobe Campaign require coding? ›

Implementing Adobe Campaign might require some knowledge you already have, languages like HTML, CSS, JavaScript, XML and SQL basic knowledge is required if you want to perform advanced configuration.

What is the salary of Adobe Campaign classic developer? ›

Adobe Campaign Developer salary in India ranges between ₹ 3.1 Lakhs to ₹ 16.1 Lakhs with an average annual salary of ₹ 7.3 Lakhs.

What are three main areas of functionality of Adobe Campaign Classic? ›

  • Design marketing campaigns.
  • Access marketing campaigns.
Aug 18, 2021

What are the advantages of Adobe Campaign? ›

Adobe Campaign features advanced email management capabilities that enhance email marketing with personalized and contextualized messages. With more complete data, it is possible to refine email personalization and improve email automation, deliverability and reporting.

What are the five elements of a campaign? ›

The Top 5 Marketing Campaign Elements
  • Marketing Campaign Goals. ...
  • Understanding Your Ideal Customer Profile. ...
  • Quality Content About the Need. ...
  • Promotion of Content. ...
  • Call To Action.

What are the three key elements of a campaign strategy? ›

However, your organization can compile its existing resources into a winning digital marketing campaign strategy by focusing on three key campaign elements: campaign objectives, audience, and key messaging.

What are the key elements of a campaign? ›

The 6 Essential Elements of a Successful Marketing Campaign
  • The Target. Probably the most overlooked (but most important) step in the process of planning a marketing campaign is defining your audience. ...
  • The List. ...
  • The Value Proposition. ...
  • The Offer (Call to Action) ...
  • The Delivery Method. ...
  • The Follow-Up.
Jan 4, 2012

What is the most popular campaign? ›

Digital Marketing
  1. Apple: "Get a Mac" Campaign. ...
  2. Pepsi: "Is Pepsi OK?" Campaign. ...
  3. IHOP: "IHOb" Campaign. ...
  4. Absolut Vodka: "The Bottle" Campaign. ...
  5. Kay Jewelers: "Every Kiss Begins with Kay" Campaign. ...
  6. Dove: "Real Beauty" Campaign. ...
  7. Chipotle: "Back to the Start" Campaign. ...
  8. Budweiser: "Wassup?" Campaign.
Feb 14, 2023

Does Adobe use Salesforce? ›

Your Salesforce CRM data is just one part of delivering the right customer experience in real time. And to succeed, it can't sit in a silo. Adobe helps you connect all your data — including CRM — and put it into action to meet your customer's needs in real time, not after the fact.

Where is AEM hosted? ›

It is exclusively on Adobe's Cloud infrastructure. Organizations must rely on the Adobe Customer Success Engineer (CSE) for code deployments, or (with the assistance of the CSE) you can have access to Cloud Manager for CI/CD pipeline to manage it yourself.

What type of tool Adobe Campaign is? ›

Adobe Campaign is critical email campaign automation tool for sending personalized email campaigns to all our customers. It offers us send time optimization for sending email campaigns on a specific time and also offers A/B testing for testing multiple subject lines, email templates and content blocks.

Is Adobe better than Salesforce? ›

Adobe is most highly rated for Compensation and benefits and Salesforce is most highly rated for Culture.
Overall Rating.
Overall Rating4.34.3
3 more rows

Is Jira considered a CRM? ›

Needless to say, we've been using Jira as a CRM with much success and today we're focused on polishing its functionalities to better suit our needs. I hope this case study illustrates that using Jira components for creating and organizing a CRM is a smart move.

Which company is better Adobe or Salesforce? ›

Adobe scored higher in 2 areas: Work-life balance and CEO Approval. Salesforce scored higher in 3 areas: Compensation & Benefits, Career Opportunities and Positive Business Outlook. Both tied in 5 areas: Overall Rating, Culture & Values, Diversity & Inclusion, Senior Management and Recommend to a friend.

Who are AEM competitors? ›

Top 10 Alternatives & Competitors to Adobe Experience Manager
  • Progress Sitefinity. (484)4.0 out of 5.
  • Sitecore Experience Platform. (361)3.9 out of 5.
  • Kentico. (286)4.4 out of 5.
  • Bynder. (413)4.5 out of 5.
  • censhare. (22)4.4 out of 5.
  • (8,516)4.4 out of 5.
  • Drupal. (398)3.8 out of 5.
  • Joomla. (372)4.0 out of 5.

Why is AEM so popular? ›

AEM gives them all-inclusive control over presenting content in digital channels like the Web, mobile apps, and social media. With its open platform, digital asset management (DAM) capabilities, and a wide variety of industry-specific solutions, AEM makes it easy to create integrated digital content management.

What is the difference between Adobe campaign and AEM? ›

Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management. Adobe Experience Manager is a combined web content management system and digital asset management system.

What is the most demanding Adobe program? ›

Adobe Premiere Pro

However, power also means complexity. Premiere Pro is probably one of the most challenging programs to master.

Which Adobe program is best for social media graphics? ›

Photoshop Express is the mobile app made for all-in-one photo editing that gives you everything you need to quickly edit and transform images so they stand out on social and everywhere else.

How do I check Adobe Campaign version? ›

Adobe Campaign Standard

Yet, it is highly recommended to maintain same versions. In some cases, an outdated version of the console can lead to errors. To get it, open the console and go to Help > About.

Is Marketo owned by Salesforce? ›

Adobe just announced that it is buying marketing automation firm Marketo for $4.75 billion. The deal is Adobe's largest ever and puts the company in more direct competition with Oracle and Salesforce.

What happened to Marketo? ›

Adobe Inc. In 2018, Marketo was acquired by Adobe Inc.

What is Marketo called now? ›

With Marketo now renamed Adobe Marketo Engage, it's time to give Bizible a fresh new name too.

How long does it take to learn Adobe Campaign? ›

Description: Design and Orchestrate Marketing Campaigns Using Adobe Campaign Standard is a 2-day, instructor led-in (classroom and virtual) course that covers how to create and manage your email campaigns across devices.In this course, you will learn how to create.

Is AEM no code? ›

In terms of “web” digital asset management, AEM DAM is essentially low-code.

What coding language is AEM? ›

For custom development for the front end, AEM uses HTL (HTML Template Language). HTL is JSP-like in that it mixes HTML and special directives. It is secure and does not require knowledge of Java to code in it.

What are the different campaign types? ›

5 Types of ad campaigns
  • Online advertising and digital marketing. ...
  • Broadcast advertising and video marketing. ...
  • Print advertising. ...
  • Holiday marketing efforts. ...
  • Product launch ad campaign. ...
  • Use a variety of marketing channels. ...
  • Target the right market. ...
  • Measure your performance.

What are the three levels of your campaign structure? ›

The structure of a Facebook advertising campaign consists of three levels: a campaign, an ad set, and an ad.

Which are the two types of campaign design techniques? ›

The main two kinds are Product Promotion and the other kinds are where there is no product but a service or idea or just a message.

What are the five dimensions of campaign? ›

By understanding and following five specific dimensions, you will be able to predict your media advertising effectiveness.
  • Originality. We all want to make original ads, of course. ...
  • Flexibility. Flexibility is all about the ideas in your ad. ...
  • Elaboration. ...
  • Synthesis. ...
  • Artistic value.
Jul 18, 2016

What are the key elements of a campaign strategy? ›

Elements of Campaign Strategy
  • Introduction.
  • Strategy.
  • Campaign focus and goals.
  • Vision.
  • Situational analysis.
  • Critical path analysis.
  • Organisational considerations.
  • Allies, constituents and targets.

What are campaign pillars? ›

3 Pillars of Marketing Campaigns That Work. 3 Pillars of Marketing Campaigns that Work: the right target audience, the right message, and the right metrics.

What is the most common type of campaign ad? ›

Paid advertising campaigns are one of the most common types of advertising campaigns.

What is an example of a 360 marketing campaign? ›

Switch on your television during a world cup and there are chances you can witness a Coca-Cola TVC belonging to their 360° marketing campaign. The same message can be noticed in their radio ads, newspaper ads, Facebook posts and ads, packaging, and even on the supermarket shelves in the form of new products.

How much does it cost for a 30 second commercial? ›

During Super Bowl LVI in February 2022, when the Cincinnati Bengals competed against the Los Angeles Rams, a 30-second advertisement would cost an average sponsor $6.5 million on average, according to Statista. From 2017 to 2021, a 30-second advertisement cost an average range of $5.4 to $5.5 million.

Which campaign type is best for Google Ads? ›

Smart campaigns: Automate your campaigns

Smart campaigns are the easiest way to automate your campaigns and get your ads up and running. Enter your business information and create a few ads, and Google finds the best targeting to get you the most for your time and money.

What are the 8 types of Google Ads? ›

The ad formats available to you depend on your campaign type (App, Display, Discovery, Local, Performance Max, Search, Smart, Shopping, and Video) and campaign goal (for example, "Drive conversions" for Video campaigns or "App installs" for App campaigns).


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